Full Brand Identity & Website Design

Project Overview

In the largest project we have done so far, we were tasked with creating the entire website for QuantumPLR. QuantumPLR emerged as a innovative player in the PLR (Private Label Rights) content market, aiming to transform how digital creators and businesses access and utilize PLR products. The platform features a vast library of over 1000+ PLR products, including e-books, articles, blog posts, videos, tutorials, and graphics.

Our mission was to create a professional, user-friendly WordPress website that would elevate their brand and provide their customers with a premium experience. This included developing a complete brand identity, designing an intuitive user interface, and implementing a sophisticated WordPress solution.

The Challenge

In a market saturated with individual PLR product sellers, our client sought to establish a revolutionary platform that would transform how digital creators and businesses access and utilize PLR content. The vision was ambitious: create a premium subscription-based platform offering high-quality PLR products while building trust in a niche often plagued by questionable practices and low-quality content.

The client already had a library of products managed via external service available only as a WordPress plugin, so we had no choice but to use WordPress for the website build itself. That’s why we have reached for the best builder for the job (or at least the one we feel the most comfortable using), Breakdance.

We have already used Breakdance in our previous project, BitReveal, so we knew how powerful it is and that we’d be able to accomplish anything our client has in mind. Make sure you check that project out!

Brand Development

First step was developing a unique brand identity that would immediately set QuantumPLR apart in the marketplace. Drawing inspiration from quantum physics, we created a distinctive visual identity centered around an atom with an e-book at its core – symbolizing the fusion of scientific precision with digital content delivery. This scientific theme helped establish the brand’s commitment to precision and quality.

The color palette was carefully curated to convey professionalism and premium quality. We selected very dark (nearly black) and very light (nearly white) colors as primary colors, which give very modern and professional look when combined together. Black stands for sophistication, seriousness and discipline, while white symbolizes cleanliness, purity, and safety, offering a sense of peace and calm, comfort and hope.

Those were complemented by accent colors that add energy and sophistication to the design, as well as break any monotony that could appear with black and white. The typography selection focused on readability and modern aesthetics, using clean DM Sans font, part of sans-serif font family, for both headers and the body text.

During development, we leveraged the power of Breakdance builder to create custom components that would integrate seamlessly with the PLR management plugin. We paid special attention to performance optimization, ensuring that the sophisticated design wouldn’t impact load times. The responsive implementation was carefully tested across devices to maintain consistency in both appearance and functionality.

Design Implementation

Our approach to building the QuantumPLR website was methodical and user-focused. We began with a thorough discovery phase, working closely with the client to understand their existing plugin functionality and technical requirements. This informed our design decisions and helped us plan the integration strategy effectively.

The design phase focused on creating a cohesive visual system that would work harmoniously with the existing plugin. We developed wireframes and UI components, continuously refining them based on client feedback. This iterative process helped us ensure that every design decision served both aesthetic and functional purposes.

Technical Implementation

The first (and the biggest) issue arised from the fact that the plugin used to connect the backend (with the products) to the frontend was optimized for Divi builder (and it even came with a full website template, built with Divi). Most of the intersecting CSS classes for PLR products were written with Divi in mind as well, but we simply didn’t want to use Divi as it’s bloated, slow and unoptimized. It was good enough in the past, but it simply can’t compete with modern builders of today.

That meant that we had to create an entire site from scratch, which we knew would be no easy task. The site creation itself was fine and quick, since we are very familiar with Breakdance builder and are utilizing it properly. That being said, one of our biggest challenges (regarding time consumed, not by difficulty) was integrating the client’s existing PLR product management plugin with our custom design. While the all of the website’s pages were created using Breakdance, all pages related to products (product listings, product details etc.) were controlled by the backend service and could only be inserted into our page via WP shortcodes.

That meant we had to style each of those pages manually with CSS. We approached this very carefully, making sure we adjust CSS styling with our design system. This required meticulous attention to detail to ensure that every product listing, download button, and interactive element felt like a natural part of the website. We also optimized the plugin’s output for performance, ensuring fast loading times even when displaying large product libraries.

This was all done with CSS variables, which means that in the end everything was/is controlled via Breakdance. If we wanted to change any styling, we simply edited it in Breakdance’s global settings, and the CSS on product pages would automatically reflect that, ensuring nothing has to be changed manually.

The user experience was at the forefront of our development process. We created an intuitive navigation structure that makes product discovery effortless. The search and filtering system was enhanced to help users quickly find relevant content, while the product preview functionality gives users confidence in their selection before downloading. Every interaction was designed to feel smooth and professional, reinforcing QuantumPLR’s premium positioning.

Testing and Optimization

Before launch, we conducted extensive testing across multiple devices and browsers to ensure consistency and functionality. This included:

• Performance testing – this immediately revealed opportunities for optimization, which we addressed through code refinement and caching strategies. Unfortunately, there are some parts that were out of the range of what we could do and that were built into the existing PLR management plugin. However, we were quick to notice these unoptimized elements and have forwarded our findings to the client so they can notify the developers of said plugin.
• Security testing – this ensured that the integration with the PLR management plugin maintained proper access controls and data protection. That included server hardening (which is another of our areas of expertise) and the installing of security plugin (we opted for Patchstack, as we had nothing but success with them in the past). Of course, the most important part will still be to keep the website and the WP installation up-to-date, to avoid any potential vulnerabilities as much as possible.