BitReveal, a hosting company, faced significant technical challenges with its outdated Joomla-based website. While the visual branding and overall design of the website were in good shape, the underlying infrastructure was holding back performance, usability, and long-term maintainability. To address these issues, the company opted to migrate the entire website to WordPress, the most widely used content management system globally. The goal was to preserve the existing content and branding while dramatically improving performance, accessibility, and SEO.
This migration resulted in substantial improvements across key technical metrics, particularly in mobile performance, site accessibility, and SEO. Using modern tools and best practices, BitReveal successfully transformed its web presence into a faster, more efficient, and future-proof platform – all without sacrificing brand identity.
BitReveal’s Joomla-based website suffered from several drawbacks that hindered its performance and long-term viability. The outdated platform presented maintenance challenges, accumulated technical debt, and failed to meet modern performance standards. One of the biggest concerns was the website’s suboptimal performance on mobile devices, an issue that had a direct impact on user experience and search rankings.
Despite these technical shortcomings, the website’s existing design and branding were still effective. This created a unique challenge: rather than undertaking a full-scale redesign, the migration needed to prioritize backend improvements while ensuring that the look and feel of the website remained unchanged. The objective was to provide a seamless transition for users while making significant enhancements under the hood.
Although the primary goal of the migration was technical optimization, brand consistency remained a priority. The color scheme, typography, and page layouts were carefully preserved to maintain brand recognition. This ensured that existing users would not experience a drastic visual shift, reinforcing familiarity and trust.
One consideration was accessibility. While improvements were made to enhance accessibility scores, the brand’s primary color did not meet the optimal contrast ratio for perfect accessibility ratings. However, since this color was a defining part of the brand identity and the client insisted on keeping it unchanged, the project focused on other ways to improve overall accessibility, such as optimizing image alt text and navigation structures.
To streamline the development process and enhance the website’s flexibility, the team utilized the Breakdance page builder. This choice allowed for a simplified yet more powerful page-building experience, reducing unnecessary HTML elements that often come with other page builders. The clean outputted code structure contributed to improved page load speeds and overall site efficiency.
Since the website’s core layout remained intact, the design process focused on refining existing elements rather than overhauling them. The transition to WordPress enabled a more structured and modular approach to content management, making future updates significantly easier.
The migration from Joomla to WordPress was executed with meticulous attention to detail. Every page was recreated to match the original design while benefiting from the enhanced functionality that WordPress provides. The use of Breakdance ensured that the page structure was not only visually consistent but also technically optimized.
To further enhance performance, all images were converted from PNG and JPG formats to WebP, a modern image format that offers superior compression without sacrificing quality. This change significantly reduced image file sizes, leading to faster load times and lower bandwidth consumption.
Additionally, best practices in web development were applied. By reducing unnecessary elements and optimizing the overall site structure, the team was able to enhance page speed, improve security, and ensure compliance with modern web standards.
The migration led to remarkable improvements across several key performance indicators. Google’s PageSpeed Insights scores highlighted significant enhancements in multiple areas:
BitReveal’s platform migration demonstrates the power of strategic technical optimization. By shifting from Joomla to WordPress, the company was able to preserve its existing brand identity while vastly improving performance, maintainability, and usability. The move to a modern development stack and the adoption of efficient web technologies resulted in a more sustainable, high-performing website that better serves both the company and its users.
This project highlights how businesses can enhance their digital presence without necessarily undergoing a full-scale redesign. With the right approach, even a technical migration can yield transformative results, providing long-term benefits in terms of speed, user experience, and search engine visibility.