In one of our more charming endeavors, we were approached by a client who owned a small, cozy apartment by the sea, intended for summer vacation rentals. The client wanted to establish an online presence that captured the calming atmosphere of the location. Our goal was to create a warm, inviting website and a logo that conveyed the unique coastal charm of the property. To achieve this, we opted for a custom WordPress build using the Breakdance builder, which produces exceptionally clean, lightweight code to maintain top-tier performance.
The client wanted a simple yet captivating digital experience that would resonate with potential guests looking for a relaxing seaside escape. Apartment offered a nice, comfortable haven close to the water which needed to be clearly communicated through the website.
We had to strike a balance between showcasing the natural beauty of the location and highlighting the homely, “cozy” feel of the interior. At the same time, the client emphasized a streamlined browsing experience, quick loading times, and an easily navigable layout.
Our initial focus was on creating a brand identity that encapsulated the spirit of the coast. We designed a simple yet memorable logo featuring gentle wave motifs and soothing colors that reflect both the calm of the sea and the friendly environment of the apartment.
The color palette focused on turquoise-accented brand color with the complementary sandy neutrals, evoking a sense of tranquility and warmth that immediately suggests a restful getaway. The typography was chosen for clarity and ease of reading, using a clean, sans-serif font that complemented the airy, coastal feel. This cohesive brand identity would guide the look and feel of every element on the site.
We approached the design by first mapping out the essential user journeys: browsing apartment photos, checking availability, and inquiring about booking. Through wireframes and mockups, we made sure each page element served a purpose and led users smoothly to the information they needed.
The overall look is clean, with an emphasis on white space and soft color accents, ensuring the imagery of the sea apartment stands out. Gentle animations were introduced using minimal JavaScript, adding a hint of interactivity while preserving the serene aesthetic and user-friendly flow.
To fulfill the client’s need for both performance and content management, we built the site with WordPress using the Breakdance builder. Breakdance excels at producing lightweight, optimized code—an essential factor for swift load times and smooth user experiences.
We also integrated ACF Pro (Advanced Custom Fields) to create a straightforward admin area, enabling the client to easily add new apartments, update images, or tweak descriptions. This ensures the client can continually refresh their offerings without any heavy technical overhead.
Every aspect of the website—from image galleries to contact forms—was meticulously designed and tested, ensuring a seamless browsing experience across all devices.
Throughout the build, we relied on rigorous performance checks, including Google PageSpeed Insights, to verify optimal loading times. Our focus on lightweight code, efficient image optimization, and clean CSS quickly brought our scores into the high 90s and 100s.
You can view the PageSpeed Insights score here -> Apartmani Lina PageSpeed score.
By leaning on Breakdance’s clean approach, we minimized scripts and styles while preserving functionality and design integrity. We also conducted thorough security reviews and implemented best practices to safeguard the site, providing the client with peace of mind for ongoing maintenance.
The final website offers a relaxed, welcoming digital presence perfectly aligned with the apartment’s coastal charm. Thanks to Breakdance’s clean code output and strategic optimizations, the site consistently scores high in performance metrics, ensuring a smooth and snappy experience for visitors.
The modern yet unobtrusive admin area—powered by ACF Pro—gives the client full control to manage and update listings without requiring technical expertise. Ultimately, this project delivers both an engaging user experience for potential guests and an easy-to-manage platform for the client, positioning the apartment as a cozy beachfront getaway in a competitive vacation rental market.